Drake's new whiskey sets LCBO single day sales record
It seems like everything Drake touches turns to gold these days. Case in point, when his new whiskey f inally hit LCBO shelves at the end of September, it promptly set a single day sales record, moving 1,779 bottles out the door. Since then, it's sold more than 775 cases of Virginia Black American Whiskey at $39.95 a pop. According to the Toronto Star , the sales record was aided by the LCBO's decision to carry the product at 220 stores for launch, something that it rarely does with new items. For a little perspective, the paper notes that Ciroc Vodka did 1,885 bottles in sales over the course of its first week in June 2015. At present, Virginia Black is still available at LCBO stores and online. It remains to be seen whether or not its popularity will take a dive after the initial novelty period wears off, as is often the case with celebrity-backed products. Somehow that doesn't seem likely right now, particularly given the OVO crew's drinking habits . Photo via Virginia Black.
Some of Drake's best Toronto lyrics from Views
Drake has finally dropped Views and fans could not be happier with his new 20-track project. As expected, Toronto connections couldn't be stronger with OVO members producing tracks, GTA artists, like dvsn and PARTYNEXTDOOR, appearing on a few songs and obviously a bounty of Toronto-related lyrics. Here are a few of the Toronto references in Views.Keep the Family CloseThe first track gives a shout out to Kennedy Road, with Drizzy singing "You're so predictable I hate people like you/ Kennedy Road taught me not to trust people like you." In case you aren't familiar, it's a street in Scarborough that's home to several OVO members. It's also not his first reference to it, if you're a fan of Energy, you probably remember the lyric "I got real ones livin' past Kennedy Road."99 is a straight up tribute to Toronto, with Drake repeating several times over that he would "die for it." Unsurprisingly, he also takes advantage of the nickname he popularized for the city - that's the 6, if you've been living under a rock...